Social Media & Lead Generation Assistant for an Industrial Software Developer in Australia (Home Based Part Time)

• Develop and manage a social media content calendar for Facebook and LinkedIn, approximately 3–5 posts per week.

• Create engaging visual content using the client's photos, software screenshots and other supplied materials, including before-and-after style graphics.

• Prepare captions and content for client approval before anything is published.

• Research and identify relevant Australian Facebook groups, LinkedIn communities and industry networks.

• Engage authentically in relevant conversations around workshop efficiency, inventory management and material waste.

• Avoid spammy or overly sales-focused engagement and follow the client's approved messaging and FAQ guidelines.

• Proactively research and identify suitable Australian businesses, particularly custom cabinetmakers, commercial joiners, shopfitters and stone fabricators.

• Identify potential decision-makers and initiate appropriate conversations where approved.

• Screen and qualify incoming leads using the client's qualification process.

• Confirm the prospect's business type, role, workshop operation and specific material/inventory challenges.

* Identify whether the prospect has genuine interest and intent to speak with the founder.

•  Record qualified leads and relevant information in the shared tracker or CRM.

• Provide clear notes on the prospect, business, decision-maker and specific pain points before handing the lead to the founder.

• Maintain strict approval processes, with no public content or outreach templates being published or used without client approval.